DeckPlan, a Cakesmash Media company. Directed by Kyle Cassie

Someone just asked if you had a pitch deck.

Your pitch deck, built as a living website.

Someone asks for your deck and what goes out is a PDF squeezed down to email size, or a share link some of them can't open. Then you fix a page, and the old version's still out there in 10 inboxes. We give the deck a home and a link. Send it to crew, cast, producers and financiers, change it whenever you like, and everyone sees the latest version, with your pages moving instead of sitting still. If someone still wants a file, you've got an updated PDF for them anytime too.

Apply for a deck

Working with Kyle is a dream. He has that rare ability to take your vision beyond what you imagined while remaining completely true to its heart. A storyteller himself, he brings extraordinary insight, creativity, and care to every collaboration. He doesn't just understand what you're trying to communicate. He finds ways to make it even more compelling.

Shortly after working with Kyle to reimagine the pitch deck for my feature film VIOLET, the project secured a shopping agreement with a U.S.-based production company. I couldn't be more thrilled with both the collaboration and where the project is headed.

Sarah DeakinsWriter-director, VIOLET

Asked this week? Rush it.

A producer, a manager or a financier just asked, and the deck you've got isn't ready to be the first thing they see. Standard delivery on Core or Premium is 10 business days from when you send your materials. Rush it: on Core or Premium, we put your deck live at its link in 72 hours. Starting from a blank page on Studio? We set the date with you.

Rush my deck

You built the deck.
We take it off the PowerPoint.

If a reader can tell it was made in slides, it's already lost ground. We start with what you've already got: your stills, your mood images, your footage and your words, just as you wrote them. Then we build it a home and set it in motion, one chapter at a time. Drag the line across to see a deck before and after.

VIOLET as the original PDF deck
Their PDF deckTheir living deck

What comes with every deck

BMX: the banner chapter, built from the film's own poster and stills
01

Yours, not the same deck as everyone else's

Decks built from the same stock frames and the same template fonts end up looking like each other. No AI images unless you ask for them. We recommend resources like ShotDeck before AI every time.

03

Locked, if you want it

Put a password on the whole deck, so only the people you send it to can get in.

VIOLET in edit mode, with the Save changes bar at the bottom
04

Edit it yourselfPremium

Type your passcode, click any line, change it and save. It's live, and you didn't have to wait on us.

VIOLET: The Heart of Violet chapter, with the chapter menu on the right
05

Chapters, with a menu down the side

Your deck reads as chapters, so a producer who only wants the characters jumps there, and someone else goes right to your director's statement.

06

Built for the phone

You never have to write 'best viewed on a desktop.' Someone opens your link on their phone at a festival or in the back of a car, and every chapter is laid out for that screen from the start, so nothing gets squished.

07

Your footage, playing right on the page

Loops cut from your film, trailer or test footage. Your trailer, your storyboard animatic, a short intro of you pitching the film. It all plays inside the deck, so nobody has to click away.

08

A PDF when someone asks

Some people still want a file they can forward, print or drop on a thumb drive. Ask, and we'll make a clean PDF from the live page and send it over.

Kyle Cassie directing on the ANTi-SOCiAL set, beside the camera
09

Directed by a working director

Treat the deck as the first thing you direct for this film. It should look like the budget you're asking for, and it should show the reader your taste and your attention to detail before they've read a word. That's the question in Kyle's head on every page: what does the reader see first, and does it make them keep going? Kyle Cassie designs and directs every deck. 28 years in film; 90+ productions directed and produced across LA, New York, London, Berlin and Vancouver.

The work

You asked to see a real one. Here are 3, live. Click through.

VIOLET title card, neon lettering on a wet concrete wall
Open the deck
Living pitch deck · feature film VIOLET
BMX living lookbook cover
Open the deck
Living pitch deck · short filmBMX
 ANTi-SOCiAL living lookbook cover
Open the deck
Living pitch deck · feature pitchANTi-SOCiAL

A deck is a door opener, not a deal maker. Here's what we build next.

After the deck, the next thing anyone sees is you, explaining the film into a laptop camera. The people deciding are backing a filmmaker as much as a story, and your pitch is the one piece of this you can't delegate. So we treat it like a shoot, and Kyle directs it. 28 years in film; 90+ productions directed and produced across LA, New York, London, Berlin and Vancouver.

Director's pitch film
We shoot your pitch to camera the way we'd shoot a scene: directed, lit, framed, cut tight. It becomes the centerpiece of the deck.
Crowdfunding launch
That pitch film becomes your campaign video, and we run the paid ads aimed at backers.
Audience before the film
We cut the same interview into short vertical posts and ads, and build toward a following and an email list.

None of it needs footage. It needs you, on camera, directed.

Talk to us about your film

Get your film in front of the people who can make it.

Already got a deck? Go Core or Premium and we'll take it from there. Got nothing yet but the film in your head? That's Studio. We build the whole thing with you.

Core

US$3,500CA$4,990

Your deck gets a home. You bring the deck, we build the site and the link.

  • Built from your deck and your materials
  • Up to 10 chapters
  • Design and motion
  • Laid out for phones
  • PDF captured from the live page
  • 2 rounds of notes
  • We host it for you

Want it on your own domain? Setup is US$150 (CA$210), one time.

Live in 10 business days. Need it fast? Rush puts your Core deck live in 72 hours.

Apply for Core
Recommended

Premium

US$5,000CA$7,130

Your deck's home, and you hold the keys. Everything in Core, plus:

  • Your domain and 12 months of hosting included
  • Self-edit mode: you change your own words any time, and it saves live
  • A director's statement video
  • A 30-45 second teaser cut from footage you already have
  • A private link for each person you send it to
  • See who's looked at it
  • 3 rounds of notes
  • 90 days of updates after delivery

Live in 10 business days. Need it fast? Rush puts your Premium deck live in 72 hours.

Apply for Premium

Studio

US$8,500CA$12,120

No deck yet? We build the whole thing with you from the ground up. Everything in Premium, plus:

  • We start from a blank page and shape the deck with you: which chapters, what order they go in and what goes on each page
  • We go and find the images that match the film in your head
  • An investor section: budget overview, comparables, financing route
  • 4 rounds of notes
  • 24 months of hosting

Any other shoot is quoted separately.

Need it fast? Rush works on Studio too, and we set the date with you.

Apply for Studio
Deposit: 50% to start, balance at delivery. Extra rounds: US$350 each. Currency: US$ to US buyers, CA$ to Canadian buyers.

Questions

I was asked for a pitch deck. What do I send them?

A link. If you've already got a deck, Core gives it a home and a link you can send. If you've got nothing yet but the film in your head, that's Studio, and we build the deck with you from a blank page. Either way, the person who asked gets a link that opens on their phone, and a PDF if they want one. If they asked this week, see the rush option below.

How long should it be?

Core runs up to 10 chapters. Because the menu down the side lets a reader jump straight to the chapter they want, a deck doesn't have to be long to be complete. On Studio we decide the chapters and the order with you.

What's the difference between a pitch deck and a lookbook?

People use the 2 words differently and argue about it, so ask the person who requested it what they mean. A pitch deck carries the story and the ask as well. We build either one the same way, as a living website.

PDFs or interactive web decks?

Both. Your deck lives at a link that opens on a phone or a laptop, with your footage playing on the page and a menu for jumping between chapters. When someone wants a file, ask us and we'll make a clean PDF from the live page. You never have to write "best viewed on a desktop."

Do you put any of the financials in a pitch deck?

On Core and Premium we build what's in your deck, so that's your call. Studio includes an investor section: a budget overview, comparables and the financing route, shaped with you.

Someone asked for my pitch deck. How fast can you have it ready?

Standard delivery on Core or Premium is 10 business days from when you send your materials. If that's too long, rush puts the deck live at its link in 72 hours. You send what you've got, we build the home and the link, and the person who asked gets a link that opens on their phone. Studio starts from a blank page with you, so on Studio we set the rush date together.

Is it all right to use some AI for your film pitch deck, or does it feel cheap?

We don't use it unless you ask for it. The people you're sending the deck to don't agree about AI images, and some of them say they'll pass the moment they spot one. We recommend resources like ShotDeck before AI every time. If you want AI imagery in your deck, tell us and it's your call.

Get in touch

Pitch us like we're at the bar after a screening.

Don't polish it, a few lines is plenty. If the film has a site, or you do, drop the link so we know who we're talking to. We read every one and reply by email.