DeckPlan, a Cakesmash Media company. Directed by Kyle Cassie

Your pitch deck, built as a living website.

Right now your deck is a PDF sitting in other people's inboxes, on their desktop, and every time you fix a page, the old one's still out there. We give it one living home and one link. Send it to crew, cast, producers and financiers, change it anytime and everyone sees the latest version, living with organic motion to express your vision further than a static PDF. And if someone still wants a file, you've got that updated PDF for them anytime too.

Apply for a deck See VIOLET
Everything moving behind these words is a page from VIOLET, BMX or ANTi-SOCiAL

You built the deck.
We give it life!

We start with what you've already got: your stills, your mood images, your footage and your words, just as you wrote them. Then we build it a home and bring it to life with movement and expression, one chapter at a time. Drag the line across to see a deck before and after.

VIOLET as the original PDF deck
Their PDF deckTheir living deck

What comes with every deck

BMX: the banner chapter, built from the film's own poster and stills
01

Made from your own materials

It starts from your pictures and your words, the way you wrote them. We bring them to life on the page.

03

Locked, if you want it

Put a password on the whole deck, so only the people you send it to can get in.

VIOLET in edit mode, with the Save changes bar at the bottom
04

Edit it yourselfPremium

Type your passcode, click any line, change it and save. It's live, and you didn't have to wait on us.

VIOLET: The Heart of Violet chapter, with the chapter menu on the right
05

Chapters, with a menu down the side

Your deck reads as chapters. A producer who only wants the characters can jump straight there. Someone else goes right to your director's statement.

06

Built for the phone

Someone opens your link on their phone at a festival or in the back of a car. Every chapter is laid out for that screen from the start, so nothing gets squished.

07

Your footage, playing right on the page

Loops cut from your film, trailer or test footage. Your trailer, your storyboard animatic, a short intro of you pitching the film. It all plays inside the deck, so nobody has to click away.

08

A PDF when someone asks

Need a file for someone? Just ask, and we'll make a clean PDF from the live page and send it over.

Kyle Cassie directing on the ANTi-SOCiAL set, beside the camera
09

Directed by a working director

Kyle Cassie designs and directs every deck. 28 years in film, 90+ productions directed and produced across LA, New York, London, Berlin and Vancouver. A pitch deck has one job, and that's to get a yes. Kyle also runs ad and marketing strategy at Cakesmash Media for medical practices, where an ad either brings patients in or it doesn't. He builds your deck with the same question in his head: what does the reader see first, and does it make them keep turning pages?

The work

Click through and have a look.

VIOLET title card, neon lettering on a wet concrete wall
Open the lookbook
Living lookbook · feature film VIOLET
BMX living lookbook cover
Open the lookbook
Living lookbook · short filmBMX
 ANTi-SOCiAL living lookbook cover
Open the lookbook
Living lookbook · feature pitchANTi-SOCiAL

“Working with Kyle is a dream. He has that rare ability to take your vision beyond what you imagined while remaining completely true to its heart. A storyteller himself, he brings extraordinary insight, creativity, and care to every collaboration. He doesn't just understand what you're trying to communicate. He finds ways to make it even more compelling.

Shortly after working with Kyle to reimagine the pitch deck for my feature film VIOLET, the project secured a shopping agreement with a U.S.-based production company. I couldn't be more thrilled with both the collaboration and where the project is headed.”

Sarah DeakinsWriter-director, VIOLET

A deck gets you in the room. Finding your audience is a different job now.

For decades a film was sold with a poster and a trailer. The biggest studios are rebuilding that plan. Paramount hosts screenings for TikTok creators. Disney signed a deal letting TikTok creators use Disney material in their own videos. Netflix put a vertical video feed inside its own app. Warner Bros. says creator videos beat its traditional ads 3-to-1.

We cut vertical ads for our clients all the time. When your film's ready, talk to us about cutting your own footage into vertical ads and getting them in front of an audience.

Talk to us about your film

Get your film in front of the people who can make it.

Already got a deck? Go Core or Premium and we'll take it from there. Got nothing yet but the film in your head? That's Studio. We build the whole thing with you.

Core

US$3,500CA$4,990

Your deck gets a home. You bring the deck, we build the site and the link.

  • Built from your deck and your materials
  • Up to 10 chapters
  • Cinematic design and motion
  • Laid out for phones
  • PDF captured from the live page
  • 2 rounds of notes
  • We host it for you

Want it on your own domain? Setup is US$150 (CA$210), one time.

Apply for Core
Recommended

Premium

US$5,000CA$7,130

Your deck's home, and you hold the keys. Everything in Core, plus:

  • Your domain and 12 months of hosting included
  • Self-edit mode: you change your own words any time, and it saves live
  • A director's statement video
  • A 30-45 second teaser cut from footage you already have
  • A private link for each person you send it to
  • See who's looked at it
  • 3 rounds of notes
  • 90 days of updates after delivery
Apply for Premium

Studio

US$8,500CA$12,120

No deck yet? We build the whole thing with you from the ground up. Everything in Premium, plus:

  • We start from a blank page and shape the deck with you: which chapters, what order they go in and what goes on each page
  • We go and find the images that match the film in your head
  • An investor section: budget overview, comparables, financing route
  • 4 rounds of notes
  • 24 months of hosting

Any other shoot is quoted separately.

Apply for Studio
Deposit: 50% to start, balance at delivery. Extra rounds: US$350 each. Currency: US$ to US buyers, CA$ to Canadian buyers.

Get in touch

Pitch us like we're at the bar after a screening.

Don't polish it, a few lines is plenty. If the film has a site, or you do, drop the link so we know who we're talking to. We read every one and reply by email.